Pay Per Click is the most effective way to build quickly awareness and traffic to the web site. days
With the creation of a PPC campaign and associated ad groups, ads and keywords, we have the potential to drive an increased number of leads per dollar and raise the ROI associated with your investment. The goals are to increase brand visibility, and to also increase the number of leads and subsequent conversions through your website.
The goals of the PPC Campaign are to:
- Dominate the market for industry related keywords
Drive quality leads under the desired Cost per Action (CPA)
Decrease cost per conversion over time
Increase ROI, decrease overall CPA
Increase and maintain high quality scores in Google, Yahoo, Bing, etc.